Privacy Policy

This Privacy Policy explains how LANATURIA s.r.o., the operator of www.ouk.cz, processes personal data of its customers, website visitors and persons who contact us via web forms, email or other communication channels.

1. Data Controller

The controller of personal data is:

LANATURIA s.r.o.
Company ID: 05047056
VAT ID: CZ05047056
Růžová 972/1, Nové Město, 110 00 Prague 1
Czech Republic

Email: info@ouk.cz
Website: www.ouk.cz

2. What Personal Data We Process

We process only personal data necessary for fulfilling orders, communicating with customers, complying with legal obligations, or ensuring the proper operation of our website and online store.

This mainly includes:

  • first and last name,
  • billing and shipping address,
  • email address,
  • telephone number,
  • order and purchased product information,
  • payment and invoicing information,
  • communication between the customer and the controller,
  • technical information related to website visits, such as IP address, device type, or browser information.

3. Why We Process Personal Data

We process personal data for the following purposes:

  • processing orders and delivering products,
  • customer communication,
  • issuing accounting and tax documents,
  • handling complaints, returns, and customer requests,
  • compliance with legal obligations,
  • protection of our rights and legitimate interests,
  • improving website functionality and customer experience,
  • sending commercial communications where permitted by applicable laws.

4. Legal Basis for Processing

We process personal data on the following legal grounds:

  • performance of a contract – especially when processing and fulfilling an order,
  • compliance with legal obligations – such as accounting and tax requirements,
  • legitimate interests – including protection of our rights, website security, and customer communication,
  • consent – for certain marketing activities and analytical or advertising cookies where required.

5. Who We Share Personal Data With

Personal data may be shared, to the extent necessary, with trusted partners who assist us in operating our online store, delivering products, processing payments, accounting, marketing, and website maintenance.

These recipients may include:

  • web hosting and technical service providers,
  • e-commerce platform and related service providers,
  • shipping and logistics companies,
  • payment service providers,
  • accountants and tax advisors,
  • email and marketing service providers,
  • analytics and advertising service providers where used.

We do not sell or disclose personal data to third parties for their own marketing purposes.

6. Transfers Outside the European Union

Some of our technology or marketing partners may process personal data outside the European Union. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

7. How Long We Retain Personal Data

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected or as required by applicable laws.

  • Order-related data is retained for the period necessary to fulfil contractual obligations and for the period required by accounting, tax and other legal regulations.
  • Communication records are retained for as long as necessary to handle inquiries and subsequent communication.
  • Data processed on the basis of consent is retained until consent is withdrawn unless another legal basis for processing exists.

8. Marketing Communications

If you are our customer, we may send you information about similar products or services where permitted by applicable law. You can unsubscribe at any time using the unsubscribe link included in emails or by contacting us at info@ouk.cz.

9. Cookies

Our website uses cookies. Detailed information about the cookies we use, their purpose, retention period, and available settings can be found in our separate Cookie Policy.

10. Your Rights

Under the GDPR, you have the following rights:

  • the right to access your personal data,
  • the right to rectify inaccurate or incomplete data,
  • the right to erasure,
  • the right to restriction of processing,
  • the right to object to processing,
  • the right to data portability,
  • the right to withdraw consent where processing is based on consent,
  • the right to lodge a complaint with a supervisory authority.

You may exercise your rights by contacting us at info@ouk.cz.

11. Supervisory Authority

If you believe your personal data is being processed unlawfully, you have the right to lodge a complaint with the supervisory authority:

Office for Personal Data Protection
Pplk. Sochora 27
170 00 Prague 7
Czech Republic
Website: www.uoou.cz

12. Security of Personal Data

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or damage. Personal data is accessible only to persons who require it for the performance of their duties.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, particularly in response to changes in services, technologies, or legal requirements. The latest version will always be available on this page.

Effective date: 11 June 2026